16 Oct 2017 After starting its refreshed journey in 2017, India Kawasaki Motors opened 12 dealerships mainly in metro cities and other developed cities. Through these dealerships Kawasaki started catering to customers coming majorly from urban areas. With the vision on business growth in India and fulfilling the demands of customers, Kawasaki has finalized ten new dealerships which will open shortly.
Kolhapur, Nagpur, Vizag, Calicut, Mangalore, Kolkata, Dehradun, Bhubaneshwar, Ludhiana & Goa are the cities wherein these new dealerships will be opened. Kawasaki has got a concept of soft-opening of dealership, after which bookings are accepted, so that customers don’t need to wait until full-fledged services commence.
Opening 22 new dealerships in a short span is a milestone for India Kawasaki Motors. Speaking on the new landmark, Mr. Yutaka Yamashita Managing Director of IKM, said, “Geographically India is a very big country and to reach out the customers is a challenging task. A solid dealer base is very essential. With these ten new dealerships we will have total 22 dealerships. Now our customers and sports bike enthusiastic from these cities can see, touch & feel our variety of products.”
Kawasaki has got easy but foolproof process for new dealership enrolment. This easy process and the developing market of premium bikes excites dealers to associate with Kawasaki in India. Each existing dealer has its own service centre and additionally eight dealers run mobile service van in selected cities.
“A robust dealer network will also help us to make continuous improvements in our after-sales services, which is linked with customer satisfaction. And I feel, customer satisfaction can be achieved by working on three factors namely product, pre-sales service and after sales service” further added Mr. Yamashita.